The Georgia State University TCORS addresses a fundamental aspect of regulatory science:
the understanding of the human and economic factors that contribute to decision-making regarding the use of tobacco products. An international and multi-disciplinary team of experts drawn from a wide array of social sciences and public health disciplines lead the effort. Their integrated approach utilizes scientifically-based and rigorously tested methodologies to examine three areas related to tobacco consumption:

  • human economic behavior around tobacco use,
  • consumer reaction to tobacco product marketing, and
  • individual perception of the risk of tobacco products, specifically novel and alternative products.

The Center directs three inter-related research projects, where state-of-the-art experimental, virtual and online survey research methodologies are used to further the understanding of factors that contribute to an individual’s decision to use tobacco products. Analysis and interpretation of these results will provide evidence that has direct implications for future FDA regulatory actions.